Bonita Fashion has always stood for fashion in current styles and is directed at the 40+ target group in particular. Giving women a feeling of confidence , the brand doesn’t run after trends, but instead offers adult fashion in current styles. As of fall 2016 and in line with the motto “THAT’S ME,” Bonita Fashion is putting the self-aware customer even more in the limelight and positioning itself as a modern partner. The collections are still turning heads thanks to their loving attention to detail and perfect fit. The looks are authentic, stylish and emphasize the customer’s natural beauty. Bonita Fashion places particular importance on diverse combinability, an optimal fit, and excellent customer service and support.