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Expert Strategies for Maximum Returns
Liquidity Services leverages a wide range of strategies to ensure your surplus are sold through the right channels to the right buyers for the highest recovery value. Every year, our marketplace sites generate an average of 23 million unique visitors and nearly 800 million page views. We also conduct live webcast auctions of transportation assets via our TruckCenter marketplace. These proven surplus sales methods have resulted in an 80% repeat buyer rate across our best-in-class marketplaces.
We sell your surplus through several targeted sales methods – or a combination of these methods – to achieve the highest possible recovery value.
Using our extensive marketing resources, we promote your surplus to as many interested buyers as possible, driving maximum recovery for your surplus.
We target carefully curated lists with compelling, relevant email communications promoting your assets. Our strategic approach generates high levels of interest and high click-through rates – which have reached 90% or better – maximizing return for your surplus.
Liquidity Services maintains an up-to-date repository of over 450 inventory listing websites whose target audiences consist of surplus buyers. Placing ads on these sites is a proven, cost-effective way to drive targeted traffic to your surplus.
By posting engaging, relevant content on social media channels, we instantly achieve high levels of targeted exposure for your surplus. Monitoring buyer feedback and industry trends online enables us to fully understand your target customers and surplus.
Our significant investments in search engine optimization (SEO) and search engine marketing (SEM) strategies ensure our marketplace sites attract the highest volume of targeted buyers. As a result, we draw 50 million visitors to our sites each year.
Our marketplace sites provide detailed product descriptions, compelling pictures, featured lots and customized brand pages, creating up-sell and cross-sell opportunities for your surplus.
Advertisements in newspapers and targeted online publications, as well as exhibits, sponsorships and attendance at industry trade shows extend our reach to even more potential buyers for your surplus.
Liquidity Services increases visibility and bidding activity for your surplus through public relations initiatives, including press releases in support of auctions, case studies on successful outcomes, and events that enhance thought leadership.