Victor Valles
Mr. Valles is the founder and General Manager of Operations & Licensing for Gidget MARKS LLC. As a life-long entrepreneur, he purchased the Gidget brand to develop it into an entertainment and merchandising company that could compete with surf brands, such as Roxy, OP and Billabong, as well as entertainment brands targeting little girls, such as Disney’s fairies and princesses; and Nickelodeon’s Dora the Explorer and iCarly.
Mr. Valles has been a contractor, manufacturer, distributor and licensee in the action-sports industry for over 30 years. He was raised in Orange County, CA where his mother Sunanta started a manufacturing company creating products for brands such as Quiksilver, T&C Surf Designs, Offshore, Gotcha, Maui & Sons, Billabong, Vision Streetwear, Mossimo and many more major brands. Mr. Valles founded and ran his own factory sewing exclusively for Quiksilver and their design and development team. After selling that business, he started sourcing suppliers and contractors in India, Hong Kong, and China for children’s products. It was there that Mr. Valles initially saw the massive opportunity and need for a cool kids brand outside of Disney’s fairy and princess brands. Mr. Valles was key in distributing brands like Volcom, Hawaiian Island Creations and Counter Culture, and in helping to open the action sports market in those territories.